The Experiment
The 2nd edition of Marketing Curious ships in three formats. Kindle. Paperback. And one hardcover print run.
The hardcover is the experiment.
Every copy is numbered. The run will never be reprinted. When the 3rd edition arrives, it will be a different book: new chapters, new frameworks, updated thinking. This object is fixed. When the copies are gone, they're gone.
The ideas aren't scarce. The same words exist as a paperback and an ebook at a fraction of the price. What's scarce is the object. The paper, the number, the finality.
Why Do This
The book teaches a test: real scarcity survives you knowing exactly how it works. Manufactured scarcity collapses the moment you look at it closely. Fake countdown timers reset. "Final" course launches reopen every quarter.
This page is that test, run on the book itself. The constraint is real, structural, and declared before launch. You're reading the disclosure before the product exists. That's the point. If the mechanism only worked because you didn't know about it, it would be the wrong mechanism.
What Gets Tracked
The print run size and the numbering get published here at launch. Then the market does whatever it does: how fast the run sells, what happens on the secondary market, what a numbered copy trades for in a year. All of it documented, including whatever happens that I didn't predict. That's usually the interesting part.
A YouTube series will document the experiment as it unfolds, on the Marketing Curious channel.
Status
Launching August 2026.
Until then: the book page explains what the 2nd edition is, and the 1st edition is on Amazon.