Speaking Topics
I speak about frameworks, systems, and the uncomfortable truths behind marketing noise. Each topic maps to one of the core ideas:
"Traffic + Offer: The Only Two Levers That Matter"
Most marketing is noise. Tactics without strategy. Complexity pretending to be sophistication. This talk cuts through it. Two variables. Nothing else. How to think about the equation, how to measure it, how to stop wasting time on the third and fourth levers nobody needs.
Best for: Product teams, marketing leaders, startups that are tired of being told to "try everything."
"Opportunity + Authority: How to Build the Traffic That Scales"
Traffic is layered. On top is the stuff you buy: channels, campaigns, paid tactics. Underneath is the stuff you earn: authority, reputation, validation. This talk dives into that layer. Why it matters. How to build it. Why it's the only traffic that actually lasts.
Best for: Content teams, marketers thinking long-term, agencies that want to differentiate on value instead of hours.
"Trust as a System: Why Your Marketing Breaks Trust (and How to Rebuild It)"
Trust isn't a feeling. It's a system. You can engineer it. You can test it. You can compound it. But most marketing does the opposite — it burns trust for short-term gains. This talk explains the Trust Algorithm: what trust actually is, how you measure it, how it compounds or breaks.
Best for: Leadership teams, anyone thinking about brand, anyone who's felt that sinking feeling when a tactic works once then breaks.
"4 Quadrant AI: Scaling Without Losing Human Judgment"
AI is a tool. Not a replacement. The tools are getting smarter. Human judgment is getting more valuable. This talk introduces the 4 Quadrant framework for thinking about what AI can do, what it should do, and what it absolutely cannot. How to scale operations, how to automate, how to keep humans in the loop where it matters.
Best for: Operational teams, anyone using AI in production, anyone concerned about the race to replace judgment with automation.
Custom Topics
I'll develop talks for specific audiences. The frameworks are adaptable. Want to talk about trust in enterprise sales? Authority in technical markets? How these ideas apply to your specific context? Let's create something useful.
Past Speaking Appearances
[Speaking appearances and links placeholder — will be populated as appearances happen]
Examples of the kinds of events:
- Marketing and product conferences
- Company offsites and team workshops
- Industry leadership forums
- University and education settings
- Podcast conversations
How to Invite Me to Speak
Best way: Send me a message on Substack. I read everything there, and direct messages work best.
Email also works: If you have a formal inquiry, email is fine. Include the event details, audience size, and what you're hoping to explore.
Include these details:
- Event name and date
- Audience (size, role, industry)
- What problem you're trying to solve
- Which framework or topic maps to that problem
- How long the talk should be
I can work with virtual, in-person, panel, workshop — whatever format serves your audience best.
About These Topics
Each of these talks comes from real work. Real problems. Real mistakes. The frameworks are tested, but they're still evolving. When I speak, we explore the edges. The contradictions. The moments where the framework breaks and reveals what's actually true.
I don't do motivational speaking. I don't do hype. If you want to be told that everything will be fine, I'm not your person. If you want to explore how to actually build something that lasts — marketing that doesn't rely on manipulation, growth that compounds trust instead of burning it — let's talk.
Learn More
Want to understand the frameworks deeper before inviting me to speak?
→ Read about my work and story →