Essay 11 of 13 · Movement III: Reading the Machines

The Machine That Writes

In December 2023 I put a one-page website up on carrd and sent the link to a few friends, asking them to tell me whether the concept was starting to get explained. The site was called TopicPlot, beta, and its tagline was Strategic SEO Content Plans. I was living in Wanaka, working 20 hours a week PAYE for a manufacturer, with one ad client on the side, and the plan, as I typed it to a friend on New Year’s Eve, was that my other work provides me consistent safe money, then I can pump all idiosyncratic impulses into TopicPlot, and TopicPlot can cruise without pressure. Asked where it was going, I said sell 10,205 topicplots.

The product was one document.

The rest of this essay is in Marketing Curious.

Further exploration

The people, clips and books behind this essay. Clips and posts load from the site they live on, and only after you press play.

  1. Article

    How 16 Companies are Dominating the World’s Google Search Results

    Glen Allsopp (Detailed)

    From the essay “Doesn’t matter if 1,000 follow best practices, there will still only be 10.”

  2. Clip · Instagram

    When content costs nothing to make, the value moves to curation

    Max Rosenblum

    From the essay “EXPERT INPUT CLOSER TO CONSUMER OUTPUT”

  3. Newsletter

    Ben’s Bites, a daily AI newsletter

    Ben Tossell

    From the essay “AI replaces SEO”

  4. Post · Instagram

    The $2,000 AI-generated ad that aired during the NBA Finals

    The Ankler

    From the essay “It incentivises lazy.”

  5. Site

    A software company that markets itself like nobody else in its category

    PostHog

    From the essay “I find something weird they do, it becomes the headline”

  6. Clip · Instagram

    The creative gap between your taste and what your hands can make

    Matt Burton

    From the essay “It is the average of every brain it was trained on”

  7. Clip · Instagram

    When AI makes one part of the work cheap, the other part gets more valuable

    Artificiality Institute

    From the essay “the value moves to whoever holds the input”

  8. Clip · Instagram

    Why discernment is the hard skill while AI keeps changing

    South Park Commons

    From the essay “the whole SaaS market is in a huge state of change”

  9. Clip · Instagram

    The new finance system, and the spreadsheet that replaced it

    Jason Smith

    From the essay “the in-house boom”

  10. Clip · Instagram

    Why the electric toaster was invented, and what that says about AI

    Syed Faizan Raza Rizvi

    From the essay “most of what pays for the internet stops paying”