In the last building BookPrint had in Auckland, with two printers and the binding line on the same floor, my favourite thing was to stack jobs up at the end of the day. Both printers running, and you can stand there drinking a beer and you can just hear one printer making money, another printer making money. Then you can hear the binding line, big loud noises, a binding line making money, and it was just a great feeling. I still think it was a great feeling. I had found the funding for every one of those machines, I had learned to run them myself, and for twenty minutes at the end of an afternoon the whole factory was doing what I had built it to do without me touching anything.
The line in my notes for those years is one sentence long. BookPrint.
The rest of this essay is in Marketing Curious.